Global Bilgi and Nuance Power The First Speech Automated Service For Turkcell

Speech recognition to make payment system for Turkcells prepaid subscribers faster and more convenient

Belgium, Ghent – October 23, 2009 - Nuance Communications, Inc. (Nasdaq: NUAN), a leading provider of speech solutions, has today announced that its advanced speech recognition technology is being used in Global Bilgi’s 8035 Unit Loading service for Turkcell, a leading mobile operator in Turkey. Global Bilgi launched the new payment systems using Nuance’s speech recognition earlier this year and has made payments in Turkcells call center faster, more convenient and more efficient. Being the first fully speech-enabled system for Turkcell and the first service in Turkish, this new service offers Turkcell’s prepaid subcribers an easy-to-use interface for purchasing additional call units by using their credit card.

When phoning the call centre from a mobile phone, from anywhere in Turkey, Turkcell’s 20 million prepaid subscribers are given the option to purchase call units via the automated service, rather than use the touch-tone system. They are simply asked which phone number they wish to load units to, how many units they would like and their credit card details.

The solution has decreased the need for call centre agents to handle these transactions and means subscribers do not need to queue for an agent. It ensures subscribers can purchase units easily and quickly and call centre agents are now available to deal with more complex service tasks. As a result the call centre can now handle more calls. At any point subscribers have the choice to speak to an agent or to go through the touch-tone option instead. Usage of the service has already increased by 30% since it was launched and the rate of recognition has reached 92.6%.

Nuance partner Speechouse, provided professional services to deploy the speech technology, which is now one of the most widely used applications in Turkcell’s IVR system. Over the coming months, Speechouse will deploy more speech automated services for Global Bilgi to further improve service for Turkcell’s customers.

“The speech-automated system allows us to deliver a superior customer experience for our subscribers, which is key to how we acquire and retain loyal customers," said A.Fahri Arkan, Application Development Manager of Global Bilgi. “We are excited to have worked with Speechouse to provide an improved customer experience. The system handles an increasing number of transactions every day and customers like to use it. We have seen the business value of this technology in a very short timeframe.”

Lucas Butzelaar, Regional Sales Director for Nuance Enterprise Solutions said: “The launch of this technology-first demonstrates Nuance’s continued advancements in speech recognition and our investment in multi-language solutions to meet market demand. It is also a testament to our strong partner network and how they support our global reach, to quickly and successfully deliver solutions that provide demonstrable return on investment for our customers.”

Speech solutions from Nuance allow callers to complete self-service tasks more naturally and accurately, while providing intuitive and immediate access to a live agent for more complicated problems. Nuance automated applications meet the customers’ need to get information quickly and accurately, giving customers an improved perception of the company.

About Global Bilgi

Global Bilgi, a member of Turkcell Group, was founded in October 1999 and serves as a Customer Relationship Management Centre to leading companies of Turkey mainly in telecommunication and media industries. In line with integrated channel management philosophy, Global Bilgi not only operates with Call Center (launced video call center services in 2009) channel but also serves via Self Service Channels and face to face channels handling more than 700 million customer contacts per year. In addition to fundamental customer services, Global Bilgi develops customized solutions which bring strategic and competitive advantages for corporate customers. For more information, please visit www.globalbilgi.com.tr

About Speechouse

Formed in 2006, SPEECHOUSE offers to furnish its customers with solutions using best of breed Speech technologies that use natural speech to give information or perform transactions over the phone. SPEECHOUSE uses Speech Recognition, Voice Verification and Text-to-Speech technologies to offer services designed to meet the specific needs of its customers, thus helping companies to successfully meet the high call volumes confronted at live environments and enabling them to reduce operational costs, improve customer satisfaction, increase revenue, differentiate and stay ahead of the competition. For more information, please visit www.speechouse.com

About Nuance Communications, Inc.

Nuance (NASDAQ: NUAN) is a leading provider of speech and imaging solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with information and how they create, share and use documents. Every day, millions of users and thousands of businesses experience Nuance's proven applications and professional services. For more information, please visit Nuance.com.

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